NINE SHIFT - WILLIAM A. DRAVES & JULIE COATES          LERN ISBN 1577220307

Nine Shift is a remarkable book that derives its title of from the phenomenon that nine hours in your day will be spent entirely differently in 2020 than they were in the year 2000. Nine Shift’s far-sighted authors - William A. Draves and Julie Coates - suggest that the last time such a shift occurred in society was between 1900 and 1920, when it was driven by the automobile. They predict that this latest shift, compelled by the Internet this time, will mirror the massive influence on our existence of the car. In just twenty years, between 2000 and 2020, some 75% of our lives will change dramatically and Nine Shift convincingly explores the uncanny parallels between today and 100 years ago.

This important book shows each of the nine shifts currently taking place and the implications of each shift for your work, family, social life, business and education. Read the Nine Shift contents page and discover how you need to change to remain viable and successful through transition into the Internet Age.

‘Fascinating reading. Seductive’ - BBC (British Broadcasting Corporation).

‘Not since John Naisbitt’s Megatrends has a book hit the mark so clearly’ - American Institute of Architects.

Table of Contents

Introduction
How 75% of our lives is changing between 2000 and 2020; what a Nine Shift is; the nine major shifts occurring right now.

Part I. The Big Change

An exploration of the uncanny similarity between today and 100 years ago, examining the parallel changes between the two transition periods and the forces that restructure society in the new economic era.

Chapter 1. The End of the World, As We Know It
How a society morphs in just two decades; why most people are not aware of the shift; how work, life and education are changing; and the meaning of America’s most popular fairy tale.

Chapter 2. The Auto and the Internet
How societal change happens; looking at employment shifts; the intellectual creativity of the 1890s and 1990s; the invention of the auto and the World Wide Web; the irreversible force driving our new way of life; how a new technology takes over.

Chapter 3. Your Pyramid is Collapsing
How the organization chart of the pyramid framed our lives during the last century; how and why the pyramid is obsolete; the rise of the network; the critical time periods of change, 2000-2005; 2005-2010; the turning point around 2010; and 2010-2020.

Chapter 4. Homer Simpson and The Gibson Girl
How men, women, boys and girls adjust and accept the new era; the parallels between a 14 year old in 1900 and 2000; personal and societal emotional ambiguity and uncertainty; and the rise of new values in the 21st century.

Chapter 5. Somebody Does Something
How the present inequality of wealth will be addressed; new social structures evolve; the political turning point of 2008-2012; a new infrastructure for society is built.

Part II. The Nine Shifts

An in-depth look at each of the major nine shifts currently taking place; an explanation of the resulting outcomes that will become predominant by 2020; the implications of each shift for business and work, life and education.

Chapter 6. People Work at Home: Shift One
Knowledge workers do not want to waste 25% of their work time commuting. Employers want to be able to recruit nationally. Soon telecommuting will become common, as employers realize that home workers are more productive.

Chapter 7. Intranets Replace Offices: Shift Two
With supervision accomplished better online, cost-effective intranets that can link workers regardless of location replace costly and inefficient physical offices.

Chapter 8. Networks Replace the Pyramid: Shift Three
Companies and organizations restructure themselves. Moving from the pyramid structure where information is limited to networks where information is shared and work is more efficiently done.

Chapter 9. Trains Replace Cars: Shift Four
Time becomes more valuable. Since one cannot work and drive at the same time, knowledge workers migrate to trains where they can work and travel at the same time.

Chapter 10. Communities Become Dense: Shift Five
To conserve time, knowledge workers move to neighborhoods that have shopping and light rail within a twelve block radius. Suburbs decline as the location of choice for knowledge workers.

Chapter 11. New Societal Infrastructures Evolve: Shift Six
New societal infrastructures are built, so that the inequalities of wealth in society are adjusted to the benefit of both business and the middle class. A variety of win-win programs are created, including new privacy laws and Individual Learning Accounts.

Chapter 12. Cheating Becomes Collaboration: Shift Seven
New values, work ethics and behavior of the 21st century take over, including collaborative work, peer-to-peer sharing, and self-discipline.

Chapter 13. Half of all Learning is Online: Shift Eight
With the need to spend one to two hours a day in learning, online learning is not only efficient, but provides a superior way to gain information and positively transforms the traditional face-to-face classroom.

Chapter 14. Education Becomes Web-based: Shift Nine
The brick-and-mortar school building and college campus yields quickly to a web-based structure, just like the rural one-room schoolhouse was replaced 100 years ago.

The Authors

William A. Draves is an internationally recognised teacher, author and consultant and President of LERN. He is one of the most quoted experts on lifelong learning and online learning by the U.S. media, including The New York Times, Los Angeles Times, Washington Post, Wall Street Journal, National Public Radio, NBC Nightly News and Wired.com.

Julie Coates is editor of Course Trends Magazine. A well-known authority on demographics and marketing lifelong learning programs, she teaches online courses as part of a graduate program with the University of South Dakota.

Visit the Nine Shift website at www.nineshift.com